With spring approaching the team at MyHayfever wanted to launch a social campaign that would not only build brand awareness and drive traffic to their website, but also generate engagement with their new tool, PollenPulse.

Playing on the brands upbeat, positive and playful nature, our studio team created two short videos for a Facebook campaign that targeted mums and working professionals, core targets for the team. Using a mixture of photography and animation the bright and informative ads drove traffic to the website which had the same creative treatment applied to carry the branding throughout the journey.

Off the back of the ads, geographical retargeted flat ads were placed that encouraged states to sign up to PollenPulse and help suffers around Australia and in their community, and to better navigate high risk areas in the day ahead.

Read more in our case study here.